Management and Stakeholder Engagement

Bourton Group knows the importance of ensuring the management engagement and commitment of senior executives to the success of all change programmes. But this applies not just to the senior team. Other key stakeholders are highly influential in the adoption of new approaches and the successful implementation of change.

At this initial stage, we develop management and stakeholder engagement and awareness interventions. By listening to concerns and involving people in the planning and design phase we engage with key leaders and influencers across the organisation to ensure the stakeholder engagement plan is created and the need for change is communicated and understood. By painting a picture of the future state business and describing the route map that will be followed we help overcome the natural scepticism, and sometimes fear, that always exists at the start. The fact that some of the early sceptics often turn out to be the biggest advocates at the end is a source of pride that drives our people.

So, engaging with senior management and other key stakeholders is not an option, it is a necessity. We ensure that the necessary planning is done right from the start.